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The Home Depot to Move Black Friday to Spring for Second Year in a Row

The Home Depot(R), the world's largest home improvement retailer, today announced it will implement its second annual Spring Black Friday event, a weekend of regional door buster values in preparation for spring, the Company's biggest selling season.

Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, The Home Depot's Spring Black Friday marks the start of home improvement's busiest shopping season. In preparation, the Company announced in February that it would hire and train more than 60,000 seasonal associates ahead of the first of four Spring Black Friday events.

Spring Black Friday will be implemented on a market-by-market basis based on climate by geography. During four different weekends in spring, prices on many of the most sought after spring products will be significantly reduced including: a variety of live goods and lawn care products, outdoor power tools, eco-friendly gardening products, and outdoor patio and grills.

The first of four weekends will be in select warm weather markets beginning Thursday, March 17 through Sunday, March 20 or while supplies last. Consumers can find participating store locations on homedepot.com.

"Spring is our Christmas," said Craig Menear, executive vice president for Merchandising. "As consumers continuously look for ways to affordably improve the appearance of their homes, we want to give them the best value possible to meet all of their indoor and outdoor needs."

In addition to the store event, The Home Depot will celebrate every Friday this spring with Black Friday-type offers on Facebook from March 18 through the end of May. Customers who "Like" The Home Depot on Facebook will learn about these exclusive values right on the fan page, http://facebook.com/homedepot. These special buys will be available on Facebook only and will feature prices that are 50 to 75 percent off regular prices on a variety of gardening and lawn care products as well as patio, cleaning and decor items. All values will be different than the offers available in stores and on homedepot.com.

Following are a few examples of the Spring Black Friday values*:

  • 7-Piece Martha Stewart Living Cardona Dining Set, was $499, now $299
  • Brinkmann Pro Series Four Burner Gas Grill, was $369, now $199
  • Ames 4-wheel Garden Cart, was $39.97, now $19.97
  • 16oz Miracle-Gro Liquafeed Advance Starter Kit with Sprayer was $12.48, now $6.24
  • 1.33 Gallon Roundup Extended Control Weed and Grass Killer Plus Weed Preventer, Ready To Use, now $9.88, compare at $19.96

* Prices may vary across the country

The Home Depot is the world's largest home improvement specialty retailer, with 2,248 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2010, The Home Depot had sales of $68.0 billion and earnings from continuing operations of $3.3 billion. The Company employs more than 300,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.

SOURCE The Home Depot